tinyclues - 2015-2017
For more than 2 years, I have been the Product Marketing Manager of Tinyclues, a AI-driven SaaS marketing platform which enables B2C companies to generate additional revenue through intelligent campaign targeting and planning. Tinyclues’ ground-breaking solution uses Artificial Intelligence to predict the likelihood of any customer to buy any promoted item, even in the absence of recent intent.
eFounders / 2011-2014
I have worked within eFounders (startup studio building SaaS solutions for SMEs) on various projects. Most notably, I have been the CEO of 3 companies: Muxi / PressKing / Zijob. 2 of which have been acquired by major competitors.
Thanks to the variety of the projects I have worked on and the eFounders ecosystem, I have developed an expertise in several fields including product management & web marketing.
PressKing is a low-cost solution for the online management of PR relations. Since its launch, 40k press releases have been published by 25k companies. In addition to its press release service, PressKing announced in December 2013 the launch of a new service: online press rooms.
PressKing was acquired by ePressPack in December 2014.
Launched in 2011, Muxi was a social professional network allowing its users to share their professional experience, ask questions, find colleagues and connect with people doing the same job.
Bertrand has led the application's development by organising every aspects of it with a perfect sense of pragmatism that has made our work very effective.
A competency which is rare.
— Guillaume Sempé (co-founder of getonce.com)
Previous experiences / 2005-2011
Freelance marketing consultant
Sept 2009 - Sept 2011 / Paris, France
Main customers : Baccarat, Bouygues Telecom, InstantLuxe
Financial Auditor / Oct 2007 - Aug 2009 / Paris, France
Financial audit of companies primarily in the high-tech sector
Marketing Assistant (internship) / Jul 2006 - Dec 2006 / Paris, France
Assistant product manager on a new brand of organic dairy yogurts, launched in September 2006
Marketing Assistant (internship) / March 2005 - Sept 2005 / Redmond, USA
Set up a program aiming at developing the “best practices” of the division and encouraging their adoption in all the subsidiaries
EDHEC Business School
Master in Management, Major in Marketing / 2002 - 2006 / Nice, France
EDHEC Business School has been offering management training and development programmes since 1906. One of the leading business schools in Europe, it delivers degree courses to over 6,000 students and trains over 10,000 professionals yearly through executive courses and research events.
Preparatory school for national competitive exams to enter French business schools / 2000 - 2002 / Paris, France